ARCHITECTURAL JOB LEADS LEADS FROM JAREDA

ARCHITECT LEADS LEADS FROM JAREDA
ARCHITECT LEADS LEADS FROM JAREDA

ARCHITECTURAL JOB LEADS LEADS FROM JAREDA JAREDA 1st April 2018. Author: Tom Norris

Choosing the right lead partner for your business is a key factor when it comes to the long-term success of any practice. It’s also hugely important that you buy the best quality leads that you can get because buying tired leads that have been over sold is a complete waste of time. Not only are you paying for dud leads but you are also wasting precious time and resources chasing potential clients that won’t really want to talk to you.

Architect SupermarketI speak to Architects and Technicians daily and the feedback we get is that most of the leads that they buy are worthless as the clients no longer appear to be interested when called. In fact, many of the Architects blame the Technicians and claim that they charge less so people don’t want to pay higher rates for RIBA or ARB Architects.

Now whilst this sentiment may have some degree of truth it’s not the only reason why the architect lead conversion rates have fallen lower than 10%. The real reason has far more to do with lead quality and just how many times a lead has been sold before it arrives in your mailbox.

Over selling of leads is rife within the home improvement lead sector and I am personally aware of lead companies buying leads from large networks so that they can resell the leads to their own network.

This is effectively criminal behaviour simply because the lead is sold 4/5 times by the first network and then sold another 4/5 times by the second network. It’s even possible that a third network could be buying the same leads which means you have little chance of converting leads to paying customers.

So why does one lead company buy leads from another lead company knowing that they have been sold already? Simple, they buy the leads at a substantially lower rate than then the cost of generating their own leads.

So there you have it, you have been given inside information which I hope helps you to evaluate your existing lead partner performance and if you really are converting 10% or less of your architect leads then I think its time to make some changes and you can start by talking to JAREDA.

 



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